LAMAMA Luxury Transport
A bilingual chauffeur website and booking platform for a Dubai operator, extended with a driver-recruitment system and the Meta campaigns that feed it.
The challenge
LAMAMA needed a digital presence that matched a fleet of Maybach, S-Class and Rolls-Royce vehicles, and a way to take bookings that did not depend on phone calls alone. It also needed to hire chauffeurs, which meant attracting applicants and then handling their applications in an organised way rather than ad hoc.
The approach
We treated the website, the booking flow and the hiring campaign as one system rather than separate jobs. The site was built as a brand site and a booking-management platform in one application, with the content the team might change editable from an admin panel rather than fixed in code.
When recruitment became a priority, we added a driver-application module to the same platform and set up the Meta campaigns that send applicants to it.
The solution
A bilingual English and Arabic website that presents the fleet by vehicle class, explains each service, and turns interest into a booking request or a WhatsApp conversation. Behind it, an admin panel manages bookings, enquiries, the fleet and the site's content. The recruitment module adds a two-step application form and gives the team one place to review applicants, with their documents and interview notes, filterable by nationality, availability, licence and experience.
What we delivered
- Website design and development, in English and Arabic
- Fleet presentation, filterable by vehicle class
- Service pages and a booking-request flow with WhatsApp contact
- Admin panel for bookings, enquiries, the fleet and site content
- Driver application and recruitment module
- Applicant management with documents, interviews and filters
- Meta ad account setup and configuration
- Recruitment campaign setup: graphics, audience targeting and optimisation
- Dynamic QR code for the business card, with scan analytics
- Google Analytics 4 via Tag Manager, with Consent Mode v2
A closer look
Where it stands today
The website is live at ridewithlamama.com and serves as LAMAMA's digital presence and customer-facing booking platform. It also runs the company's driver recruitment: the recruitment campaigns point applicants to the application form, and every application lands in the same admin panel the team already uses.
Services involved
Website Development
Custom business websites built around your actual requirements, not assembled from a template and adjusted afterwards.
Social Media Marketing
Content and campaigns across Instagram, Facebook, LinkedIn, TikTok, and YouTube, run as one coordinated presence rather than five disconnected accounts.
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